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Posted: 10/08/10 Written by: Mary Costa

I rarely contemplated the importance a water softener might play in my beauty routine.  I thought about nearly everything else – cleaners, moisturizers, foundations – and have always attempted to choose my products after thoroughly researching the ingredients. I try to be a wise consumer.  So why not pay the same careful consideration to my water treatment?

We spend so much money on products for beautification, yet we usually don’t think about how the water we bathe in might be affecting our skin and hair. I never noticed what integral role water played in my beauty routine until I went to study abroad in the Netherlands.  Back in the US, my hair was often frizzy and my skin was prone to breakouts. But in the Netherlands – it was like they had magic water! My skin remained flawless for months, and my hair curled perfectly on its own.  What was the difference? Why didn’t this happen back home in the States?

It wasn’t until years later that I learned how US municipal systems put a high level of chlorine into water to kill bacteria, whereas no chlorine is added to water in the Netherlands. How can this be? Don’t they need to treat their water too? As it turns out, the Netherlands completely rebuilt their infrastructure into a closed water system.  This means that they rebuilt all the distribution pipes so that there would be no leaks where bacteria could enter.  The government monitors bacteria at a residential level to guarantee clean water for everyone. No chlorine is needed since there are no bacteria contaminants.   No chlorine = magic water!

Upon doing more research I learned that chlorine is extremely detrimental to your appearance – it dries out your skin, makes your hair brittle, and is a known cause of aging and breakouts.  Basically, chlorine prevents all of our anti-aging products, color treatments, and de-frizz conditioners from working.

It’s highly likely that you bathe in chlorinated water on a regular basis. Water softeners only add salt to chlorinated water; they don’t remove anything except healthy nutrients like calcium and magnesium. Reverse osmosis systems do remove chlorine, but they are only used for drinking water at your kitchen sink.  What’s the solution for removing chlorine from your shower water (other than moving to the Netherlands)? A whole house water system!

For example, the LifeSource Whole House Water System removes chlorine and retains healthy nutrients.  People (especially us ladies) notice the difference immediately.  Salons and spas have even invested in the system because they love how the water improves hair and skin.  John Paul DeJoria, founder and owner of Paul Mitchell salons, had LifeSource Water Systems installed in two of his beauty schools after they were installed in his homes. He knew the vast importance of healthy water for hair and wanted his schools to have the finest water to match their high quality beauty education.

So there you have it – if you’re concerned about aging, breakouts, and good hair (and really, what modern woman isn’t?), a whole house water filter is the way to go.  Get rid of that chlorine, and happy beautifying!

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