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06/24/10
LifeSource Water Announces Partnership with Paul Mitchell Schools
Paul Mitchell Schools Fight the Damaging, Aging Effects of Chlorine by Installing LifeSource Water Filter Systems.
Pasadena, CA (Marketwire) June 24, 2010 – LifeSource Water, the leading water softener alternative, is proud to announce it has partnered with Paul Mitchell to bring LifeSource whole-house water filtersystems to Paul Mitchell School campuses.
Water is crucial to hair and skin care, but the chlorine added to tap water is extremely damaging. Chlorine not only makes it difficult to color and style hair, but it dries skin and accelerates aging too. After using a LifeSource whole-house water filter system in his own homes for 18 years, John Paul DeJoria, founder of Paul Mitchell Systems, realized that the LifeSource commercial water softener alternative could benefit his beauty schools, and will install the system in two of their most prominent Paul Mitchell School campuses.
With the LifeSource Water System installed in the beauty school, students will enjoy cleaner water for various skin treatments, better toning and coloring for hair dyes, and delicious drinking water from every tap of the campus. “We believe clean water is the way to go, and when we analyzed it all out [LifeSource] was a big bang for the buck,” said DeJoria.
The Paul Mitchell Schools aren’t the only ones to realize the beauty benefits of LifeSource; Burke Williams Spas and Federico Beauty Colleges have installed LifeSource water filter systems at their establishments and have noticed immediate improvement in their beauty treatments.
Burke Williams Spas use thousands of gallons of water a day in whirlpools, steam rooms, saunas, misting rooms and cold plunges. “Our guests love the way the LifeSource water makes their hair and skin feel, we love our LifeSource Water,” said Danica Amstadt, Burke Williams general manager, Torrance branch.
Since the LifeSource Water System installation in 2006, Federico Beauty College stylists get richer hair color results. The College also now enjoys LifeSource’s mineral rich water in their skin care, face and body spa, and in their steam and vichy shower treatments.
“We've enjoyed the LifeSource Water System for a number of years now. It’s given us enough time to determine that it’s very, very helpful in hair care, nail care, skin care, and body care,” said Sam Federico, president of Federico Beauty College.
LifeSource Water Systems, Inc. has been manufacturing and distributing eco-sensitive, health-conscious, whole-house water filter systems to residential and commercial customers since 1984.