2007 Tournament of Roses Parade Entry - "Clean Water"

Group Name: LifeSource Water Systems, Inc.

Contact Name: Dan Hillard
Address: 523 S. Fair Oaks Ave.
City: Pasadena
State/Province: CA Postal Code: 91105
Phone: 800-334-5009
Fax: 626-792-4214

Float Theme: Clean Water

How/Why was this theme chosen?
"Clean Water" reflects the LifeSource commitment to a Healthy Planet for Healthy People. LifeSource technology is an eco-friendly approach to providing the clean, fresh water that everybody - animal and plant - needs.

How does your theme relate to Parade theme?
LifeSource Water Systems filter sediment, chlorine and other chemicals out, to return water to the clean, mineral-rich state found in "Our Good Nature."

Number of Years in the Rose Parade: First year

Float Builder's Name:

Phoenix Decorating Co.
Address: 835 S. Raymond Ave.
City: Pasadena
State: CA Zip Code: 91105

Float Designer's Name: Michelle Lofthouse

Float Description:

A gigantic MOTHER FROG leaps forward, extending her 8 ½-foot tongue to enjoy the "Clean Water" gushing from an oversized water faucet. Within a beautiful garden setting, Mama watches baby frog frolic, drink, swim and bathe in the 150 gallon pool of water supplied by the onboard LifeSource Water System

Construction Height: 40 ft. Width: 18 ft. Length: 55 ft.

Flower Details:

The decoration of the frog's skin includes "spots" of crushed coconut shell, which is the primary filtering medium of the LifeSource Water System.

Animation:

A gigantic frog rises, extends her front legs, leaps forward and darts out her 8 ½-foot tongue to drink from the oversized faucet gushing 150+ gallons of "Clean Water." Mama frog blinks her eyes as she watches her baby frog swim in the garden pool.

Entertainment/Riders:

"American Idol" Katharine McPhee joins the LifeSource float to sing a new release from her debut solo CD, to be released January 30. The LifeSource Float will get a stop twice for broadcasters. Katharine will perform a 60 second segment from her single release

Participating Organization Information:

LifeSource Water Systems is the Exclusive Water System of the Pasadena Tournament of Roses - LifeSource water systems are installed in every flower tent in preparation for the parade and have been installed in the tournament house.

Special Participant Information:

Preferred Tournament of Roses florist, JACOB MAARSE FLORIST, did extensive tests comparing LifeSource water with ordinary tap water and with a popular flower preservative. They found cut flowers kept their vibrant colo better and lasted 3-4 days longer when kept fresh in LifeSource Water.

LifeSource Whole-House Water Systems is a Pasadena, California based business with over twenty years experience in providing clean, delicious water from every tap in the home for drinking, bathing, pets, plants and flowers.

Special Interest Information:

All the flowers on the floats in the parade are kept fresh in LifeSource Water.

While the most obvious element in Tournament of Roses float construction is the flowers - it's beneath the veneer of beautiful blossoms that one finds the full answer to the often asked question "What's it take to make a float?"

Creating the giant floral masterpieces that have become the hallmark of the Rose Parade requires a great deal more than meets the eye. Our float builder, Phoenix Decorating Co. is building 21 floats for the 2007 parade - and the following is just a partial list of materials Phoenix alone is using on its spectacular entries.