Chlorine and chloramines are used to disinfect tap water in 98% of all water treatment plants across the United States.  These chemicals are the reason many people don’t like the taste and smell of their water. Counter top or refrigerator filters can give you filtered drinking water. Many people still buy bottled water, despite of the cost and unnecessary plastic waste.  But what about the other essential ways you use water every day?   The chemicals and dirt lingering in your tap water can have damaging effects on your skin and hair when used for showering, bathing and even your laundry.

Your skin is one of the biggest organs in your body.  It’s important to keep your skin hydrated from the inside and out. Your skin is 64% water and proper hydration levels play a major part in its appearance and elasticity. 

You’ve probably spent years trying different moisturizers and balms to fine tune your skin care routine. All in an attempt to keep your skin soft and youthful for as long as humanly possible. But the water you use to cleanse your skin is just as important.  With every shower you are exposing your skin to chlorinated tap water.  Chlorine dries out the top layer of skin, making your skin more sensitive and vulnerable to environmental damage - like the sun or smoggy air.   Stripping skin of essential oils can lead to fine lines and acne.  Itchy skin or the appearance of red blotches may be signs that you need to filter your water.  

You tap water isn’t as chlorinated as a pool, but daily exposure to even small amounts of chlorine will affect the appearance, strength and health of your hair. Have you ever been excited about new hair highlights, only to have your hair lose its shine or turn brassy?  This can be a side effect from the amount of chlorine and chloramines present in your tap water.  Because chlorine is a bleach, it can gradually fade or lighten hair color treatments with each shower.  If you regularly color your hair or get perms, then your hair is even more sensitive to the effects of chlorine in your water. 

Your hair is made up of proteins that need moisture. Over time, the chlorine in your tap water can dry out natural oils and damage your hair proteins. This can leave your hair thin and fragile, leading to potential hair breakage or loss. Dryer skin from chlorine can also lead to an increase in dandruff.

Rather than using increasing amounts of hair conditioner, why not fix the real problem?  With filtered water flowing from your taps, nice hair products won’t be wasted and your hair will keep its natural moisture and shine.

You may not be able to bathe in Evian water, but you can transform your tap water into filtered, great tasting water for your entire home.  Take your water into your own hands.  Turn your bathroom into a spa and give your skin and hair the love they deserve.  Water is one of the most valuable resources we have and the quality of your water affects your daily life. Taste and feel the difference with filtered water.