Most people confuse the term water softener system with water filter system.  A water softener only replaces healthy minerals with sodium ions, and does nothing to remove chlorine and organic contaminants.  Yet some people have always had a water softener on their house, or they are confused by the misinformation that has been propagated for years by water softener companies.  This is understandable, as most people do not have the time to research water systems, and many simply do what their parents and friends have always done.
 
This is why you will see the reference to “water softener alternative” on our web site and much of our literature.  We know that when people want filtered water in their home, they often believe they need a “water softener” to clean up their water. For those of you that search for products on Google, “water softener” is the term used by most people who are looking for clean water in their home.  I sometimes see on-line reviews complaining that LifeSource Water is misleading customers by claiming that we sell a water softener.  In fact, nothing could be further from the truth. We go to great lengths on our web site and in person to educate our customers about the differences between a water softener and a whole house water system. Despite these efforts, we have found that old habits are hard to break.  We even have customers who have purchased our system, who after using the system for 6 months, tell how much they “love the LifeSource water softener”!

We have been fighting this education battle since 1984, when we invented the whole house water filter.  Before LifeSource, the only filtration for the home took place at the faucet, and even this was dominated by reverse osmosis systems.  We knew that the healthiest, most cost effective way to deliver great water in the home was to filter the water at the main water line coming into the home.  The water softener industry laughed at us at the time and stayed stuck in their ways, often misleading the public by implying that water softeners were filtering their water.  Now, the public is becoming more educated about the health and environmental issues with water softeners, as evidence by water softener bans across California.  One of the best places to learn about these bans is at the Los Angeles County Sanitation District web site: www.LACSD.org

We have been at this for 26 years, and we are seeing the public better educated every day.  We are doing our part, one home at a time.  Help out: tell your friends who have a water softener or are thinking of buying one to do their homework first.  In the meantime, expect to continue seeing “water softener alternative” on our web site and in our advertising.  We need to present our product to everyone who is looking for a cost effective way to filter their water and are still confused over the terms.